Quiz Marketing Campaign for Skincare
Ramaeri
A skincare brand focused on working professionals. Their focus is to reduce damage caused to skin being exposed to today's corporate world like extensive exposure to AC, stress, harsh light, overtime etc.
Industry
B2C | Skincare
Platform
Web
My Role
Product Designer
Timeline
Jun 2025
Do you know your skin gets affects based on workplace environment - harsh light/stress/ overtime/etc
Problem
The Awareness Gap
Most working professionals don't connect their skin concerns to their environment — they notice the breakouts and dullness, but not the AC, the harsh office lighting, or the late nights causing them. For Ramaeri, the challenge wasn't selling a product — it was making people see the problem first. A static awareness post wouldn't do that; it needed something people would actually engage with long enough to make the connection themselves.
Solution
A Diagnostic, Not an Ad
I designed Toxic Meter as a self-assessment quiz built around one question: how do we retain people until the end? Each question was framed as being for the user's benefit, progress was made visible to keep completion feeling earned, and the personalized result was positioned as a payoff worth waiting for - and sharing.
Result
Higher Completion, Real Insight
The quiz became a genuine insight-gathering tool for Ramaeri, not just a marketing gimmick. Through A/B testing on question framing and result pacing, drop-off rates were reduced, meaning more users made it to the personalized result — and more usable data came back to the brand.
01.
Villain energy, on purpose
A devil-horned mascot greets you, not a skincare bottle. "Test your workplace toxicity!" reads like a dare, not a diagnostic - because nobody taps "start" on something that sounds like homework.
02.
One question, zero friction
Every screen asks exactly one thing and offers exactly three answers. No scroll, no clutter, no second-guessing - just tap and move. The progress bar does the reassurance work so the copy doesn't have to.
03.
The halfway breather
Right at question 5 of 10, the quiz stops asking and just says: you're halfway there. This isn't filler - it's a deliberate pressure release valve, placed exactly where quiz fatigue statistically kicks in, to keep thumbs moving instead of bouncing.
04.
Manufactured suspense
Before the score drops, a "calculating your score…" beat holds the screen for a moment longer. It's dead simple, and it's exactly what turns a result into a reveal - the pause is doing the emotional heavy lifting.
05.
From score to shelf
This is the screen doing the most work in the entire flow. It hands the user real value - personalized tips, a "here's how you compare" community chart - and then, without breaking stride, slides Ramaeri's products in as your personalized remedy. Live result states (Toxic free zone, Caution Ahead vs. Toxic Alert) prove the content actually adapts to the score instead of faking personalization with a generic template.
